To increase the petition signups from 4,252 to 10,000 in 60 days, here are some recommendations based on the email campaign metrics:

1. Increase Open Rate

• The open rates across the emails (ranging from 24.3% to 53.9%) indicate there's room for improvement in getting more people to open the emails.

• Improvement Strategy:

  • Segment the audience: Tailor your messaging for different segments, such as local residents, community leaders, or past supporters, to make emails more relevant.

  • A/B Testing: Experiment with subject lines, sender names, and preview texts to improve the open rate.

  • Timing: Optimize sending times based on when users are most likely to engage. Test different times to see when the audience is most responsive.

2. Boost Click-Through Rate

• The click-through rate (CTR) varies from 11.6% to 22.7%, indicating that while people are opening the emails, they might not be following through with the petition.

• Improvement Strategy:

  • Clear Call-to-Action (CTA): Ensure the petition link is prominently placed and compelling. Test different versions of your CTA (e.g., "Sign Now," "Support the Fieldhouse," etc.).

  • Incentivize Clicks: Offer incentives like exclusive updates, recognition, or small rewards for those who sign the petition and share it with others.

  • Mobile Optimization: Ensure your emails are optimized for mobile since many people open emails on their phones. A seamless mobile experience can increase conversions.

3. Expand Reach

• With a current delivery rate of 87.6% to 90.6%, the emails are reaching a broad audience. However, additional efforts to expand the reach could accelerate signups.

• Improvement Strategy:

  • Social Media Amplification: Promote the petition link through Facebook, Instagram, and other platforms. Engage your followers by encouraging them to share it with their networks. Utilize paid ads to target specific demographics, like local community members and supporters of similar causes.

  • Partner with Local Influencers: Work with local influencers, including community figures and organizations, to amplify the message.

  • Leverage Testimonials: Share stories or endorsements from community leaders, local businesses, and well-known figures to encourage others to sign.

4. Use Urgency and Emotional Appeal

• A sense of urgency can help drive more immediate action. Given the time-sensitive nature of your campaign, creating a compelling emotional narrative can encourage more people to sign and spread the word.

• Improvement Strategy:

  • Countdown Timers: Use countdowns to show that time is running out to make a difference.

  • Appealing Imagery: Incorporate images of the fieldhouse and local events, showcasing how the space benefits the community.

  • Petition Milestones: Show progress towards the 10,000 goal and highlight key milestones (e.g., "We're 50% to our goal, help us hit 10,000!").

5. Incentivize Sharing

• Encourage those who have already signed the petition to share it with others. Referral-based approaches can significantly increase signups.

• Improvement Strategy:

  • Referral Program: Implement a referral program where those who share the petition and get others to sign can win a small prize, such as a shout-out, a gift card, or an exclusive event invite.

  • Shareable Content: Create compelling social media posts with easy-to-share links, graphics, and hashtags, so supporters can promote the petition to their own networks.

By focusing on improving open and click rates, expanding your reach, using emotional appeal, and leveraging social sharing, you can increase petition signups and reach your goal of 10,000 in 60 days.